Clik here to view.
Pinterest for Book Promotion: Lessons Learned after Three Years of “Pinning”
It has been three years since Pinterest began its phenomenal rise among the ranks of the many social media sites. The site’s potential as a marketing platform was realised quite early. Soon, the...
View ArticleClik here to view.
Book Fairs and Festivals
Book fairs and festivals are where the industry meets. Although local communities or schools might borrow and adapt the word for their purposes, in the publishing industry the terms have clear business...
View ArticleClik here to view.
Getting Your Academic Paper Published
Academia is a highly competitive field these days. If you want a successful career in academics, you will need to build an impressive curriculum vitae (CV) as early as possible, preferably starting in...
View ArticleClik here to view.
Micro-Blogging Your Way To Huge Book Sales
Remember the romantic notions back in school literature lectures when we learned about depressed Russian novelists like Nikolai Gogol or Anton Chekhov and how they died poor? Their contribution to...
View ArticleClik here to view.
Should You Enter A Writing Competition?
Short story competitions launched my career as a writer. When I first began dabbling at writing, I had nowhere to send my stories and nobody to read them. Then I discovered a local writers’ center that...
View ArticleClik here to view.
How To Create and Promote Brand “You”
A brand is a name, a term, a symbol or an idea that provokes a sense of trust, desire, familiarity or fellowship. It’s critical in the modern world of writer oversupply and Internet saturation because...
View ArticleClik here to view.
The Ethics (or Lack Thereof) of Purchased Book Reviews
The world of publishing is changing rapidly, in spite of what some hardcore traditional authors would like to think. Self-publishing is no longer considered an “easy way out,” as the task of getting an...
View ArticleClik here to view.
The New Water Cooler: Promoting Books with LinkedIn
Branding is not about tricking people into buying your services or pretending to be someone you are not. – Paprocki and Paprocki Promoting products in creative ways is deeply etched onto our social...
View ArticleClik here to view.
How VAT Affects the Publishing Industry
A new and unanticipated issue is playing a major role in the publishing industry these days: international tax discrepancies on digital and printed material. The International Publishers Association,...
View ArticleClik here to view.
Why are Book Reviews important?
If you are a self-published author, the most cost-effective marketing tool you can develop is a list of online reviews to call attention to your work. In the modern era of self-publishing, book reviews...
View ArticleClik here to view.
What will unfold with Penguin Random House merger?
Several days after the announcement of the Penguin Random House merger, we at Wisprings Co. are still thinking about what this will mean for publishing. The optimistic view is that this will mark the...
View ArticleClik here to view.
Library, Meet E-Books: How Libraries are Adapting
In recent years, the popularity of digital resources has grown. As a result of this growth, libraries, publishers, and vendors have gone through a period of information distribution changes. It’s...
View ArticleClik here to view.
E-Book Evolution: How the Digital Age Affects Writers, Publishers, and Readers
Electronic versions of books appeared in the 1990’s, but people preferred printed books because the monitors and tiny mobile device’s screens were so inconvenient. The first e-reader device, the...
View ArticleClik here to view.
Working Well With Facebook To Promote Your Book
Right now social networks are the most popular websites at the Internet. They’re growing communities of people with similar interests. The most significant among them, with more than 200 millions of...
View ArticleClik here to view.
Did the Author of the Godfather Have an Offer that He Couldn’t Refuse?
So you’ve published your first book, signed a six-book deal, and sold the rights to Hollywood. The story should end there with your next work moving up the best seller lists, and you sipping champagne...
View ArticleClik here to view.
Can the book reviews of our times be trusted?
A book review is a subjective opinion on the style, content and other aspects of a book by a well-known critic. Gullible bibliophiles like us tend to bank on the verbose, well-crafted, leading or...
View ArticleClik here to view.
Masks and Marketing Tools ~ Why Writers Use Pseudonyms
Your masterpiece is ready for publication – now you are ready for one of the most important, albeit enjoyable, decisions an author can make. Will you publish under your own name or under a pseudonym?...
View Article
![[imports/adg/photos/213899875_Police-Car-Lights-2.jpg]](http://wehco.media.clients.ellingtoncms.com/imports/adg/photos/213899875_Police-Car-Lights-2_t600.jpg?4326734cdb8e39baa3579048ef63ad7b451e7676)
